December 4, 2022
Approximately 340 million people daily interact with various sports content and augmented reality experiences, especially football, in the Generation Z community, coinciding with the launch of the 2022 FIFA World Cup as studies have shown that 55% of users share topics related to sports, and 58% of them use sports-related content, according to a survey conducted by the Snapchat platform.

With the launch of the tournament, the number and interaction is expected to grow to 20 million users from the Kingdom. Because the platform uses the innovation of augmented reality technology and its seven lenses, some of which will support the Saudi Arabian national team, and others will provide fans with an immersive experience that will make them feel like they are in the middle of the action.

In this regard, the platform has signed a new partnership agreement with the Airport platform. Support the achievement of tourism goals in the Kingdom of Saudi Arabia through the marketing of outstanding destinations and the 2022 FIFA World Cup through social media platforms that actively engage with youth.

The augmented reality partnership also aims to connect with football fans, host interactive competitions between them, provide rewards and gifts during and after the tournament, and increase interaction with fans through a range of different augmented reality lenses.

On this occasion, Al Matar President Faisal Al Raji said: “Most Saudis are football fans and fans of the national team, they are passionate about technology, and this collaboration will allow us to celebrate this football event with these fans and explore opportunities to benefit from the online market. travel in Saudi Arabia.

Al Raji added, “We have interacted with more than 3 million users to deliver encouraging messages to the Saudi Arabian national team, which will help draw attention to marketing messages for the domestic tourism market.”

In the same context, Abdullah Al Hammadi, Snap Regional Business Director, commented: “The 2022 FIFA World Cup to be held in Qatar is a historic event and a great opportunity to interact with our large audience in Saudi Arabia through augmented reality. technologies and available programs.

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