February 1, 2023
Snapchat users are Generation Z who interact with football scores and news; More than 340 million people are watching diverse and immersive sports content, interacting with innovative and immersive augmented reality apps, and watching Discovery and Spotlight programs in conjunction with the launch of the 2022 FIFA World Cup in Qatar.

This is thanks to Snap partnering with a number of media platforms and leading regional broadcasters including BeIN Sport, MBC, Saudi Radio and Television Corporation and Rotana to broadcast the most important events and conversations. shows related to the tournament, in honor of the largest sporting event organized in the region of the Middle East and North Africa.

Snap has also signed with digital publishing platforms like August to publish the latest football news and events; And the most famous content creators from the region to cover the most important topics related to football, including Adnan in Qatar and Huda Sports, who will conduct live interviews with fans to bring football fans closer to action.

These partnerships are supportive for users as statistics show that 83% of football fans prefer to use their phones while watching matches as fans send messages to their friends and interact with content throughout the match.

Another study found that 55% of Snapchat users share sports-related topics, and 58% of them chat with each other about sports-related topics.

In addition to the fact that FIFA, the International Federation of Football Associations, has estimated that there are about 5 billion football fans in the world, as it is the most popular sport, expectations also indicate that more than a million spectators will attend 64 tournament matches in Qatar, and the international the audience will watch the competition. A large number of more than 3 billion people through televisions in their homes.

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