Wednesday, March 8, 2023 – 5:24 pm
A Netflix docu-series that sheds light on the scenes of the Formula One World Championship provides the tobacco giants with an important platform to promote their products despite the ban, according to research released Wednesday.
And recently, Netflix launched the fifth part of the Drive to Survive series.
But, according to some observers, the series not only boosts the popularity of motorsport and attracts new audiences, but also broadcasts images of Formula 1 cars with tobacco company logos, even in countries where tobacco advertising is banned.
A recent study by Formula Money, which compiled figures related to Formula One and the anti-tobacco NGO STOP, found that “a total of 1.1 billion minutes of scenes containing tobacco-related material were shown worldwide” in during the fourth season of the docu-series. relating to the World Cup.
According to the report Driving Addiction: Formula One, Netflix and Cigarette Company Ads, half of this season’s episodes also feature images of tobacco brands that air in the first minute.
The report noted that Ferrari sponsor Philip Morris International and McLaren sponsor British American Tobacco have “a significant presence in the series”.
