The company said in a post on its official page on Sunday: “We will re-launch Twitter Blue (@TwitterBlue), which includes an $8 monthly site subscription or $11 for iOS systems and allows users to take advantage of features designed for subscribers. primarily the blue authentication badge.” She indicated that the blue mark was received by the user after the verification process. The color of the badge will turn gold for corporate accounts, and later in the week it will turn gray for government accounts. Subscribers will also be able to correct their tweets after posting them, or upload higher quality videos. “Thank you for your patience as we strive to improve Blue’s service,” the company added in a post.
Since acquiring Twitter in late October last year, Elon Musk has announced his desire to launch a paid formula to diversify the platform’s revenue, which is heavily dependent on ad revenue.
The first version was launched ten days after the multi-entrepreneur’s takeover of the platform, i.e. in early November, but caused chaos on the social network with the emergence of a large number of accounts claiming to represent certain individuals or companies. The service was immediately suspended. Musk promised that the service would return to work at the end of November, and a few days later announced that the project would be put on hold indefinitely until a system was in place to prevent impersonation. Prior to Musk’s acquisition of Twitter, the platform provided a “blue check” feature to check the accounts of organizations and famous people for free, and offered a paid subscription with additional options.