February 1, 2023
The U.S. Department of Justice filed a lawsuit Tuesday against Google over its “monopoly” in the online ad market, according to a court document, while the giant is facing other competition law lawsuits to strictly minimize any threat to its dominance. in digital advertising technologies.

The department and eight US states, including California and New York, are asking the court to find the company guilty of violating competition law, order it to pay damages and order it to restrict its online advertising space sales activities.

The complaint alleges that Google controls the technology used by “nearly all websites” to sell banner ads or pop-ups to brands, the tools advertisers use to buy those places, and the marketplace in which transactions take place.

The petitioners claim that “over 13 billion advertisements are sold daily” on the Internet in the United States.

They argue that Google has abused its position to exclude its competitors, in particular by “systematically controlling various high-tech tools used by publishers, advertisers and other market participants.”

“The damage is clear: website publishers earn less and advertisers spend more,” the complaint says. Google has already been fined for violating competition law, in particular by the European Union. In the United States, the company faced lawsuits filed in late 2020 by a number of states, led by Texas.

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