What are the most important changes to Twitter since the Musk acquisition?

Elon Musk completed the acquisition of the Twitter platform on October 27, 2022 for $44 billion, and since entering the company’s headquarters, we have witnessed many new developments and decisions that will completely change the nature of the platform in the coming period.

Today we’ll take a look at all the changes that have taken place on Twitter since Elon Musk came to power:

1- Mass layoffs of Twitter employees:

Elon Musk made his first decision on Twitter as soon as he entered the company’s headquarters on October 27, 2022; Participants included: Parag Agrawal, Platform CEO, Ned Segal, CFO, Vijaya Gadi, General Counsel, and Sean Edget, General Counsel.

He then quietly fired other executives, including those who had announced their resignations, including firing the CTO while he was on vacation.

Then, four days later, Sarah Personnet, Twitter’s head of ad sales, quit, further troubling advertisers.

By Friday morning, November 4, 2022, Musk fired 3,700 employees, including almost half of Twitter’s employees, and this affected all departments of the company.

On Thursday evening, employees were told by email that the company would begin the difficult process of downsizing on Friday.

“We understand that this will affect a number of people who have made significant contributions to the development of Twitter, but, unfortunately, this action is necessary to ensure the future success of the company,” the letter says.

It didn’t take long for some employees to file a lawsuit on Twitter over the firing process.

Musk also said he expects to implement the plan to lay off employees, cutting infrastructure spending by $1 billion a year.

2- Increasing the price of the account authentication service:

On November 1, Musk announced that his Twitter Blue subscription would cost $8/month from $5, after criticizing his plan to charge $19.99/month for the service.

“Power to the people! Blue for $8/month,” Musk tweeted.

Then, the Twitter platform began on Saturday, November 5, the launch of the $8 per month Twitter Blue service for app users via iPhone phones, since the latest Twitter update is now available on the Apple App Store (App Store), which means that users who pay a commission $8 per month will receive a blue verification checkmark in their account, just like the celebrities and politicians we already follow.

The update is currently listed as available for users in the US, Canada, Australia, UK, and New Zealand.

But the New York Times was quick to report on Sunday that Twitter was delaying user access to the service until after the U.S. midterm elections, scheduled for Tuesday, so as not to influence the election or cause confusion because the service makes it easy to verify any user. account, which makes it a trusted person for users.

3- Advertisers logged out of Twitter:

Musk’s decisions to lay off employees and lower restrictions on content posted on Twitter have alarmed advertisers across the platform, prompting IPG — one of the world’s largest ad firms — to recommend to its clients that spending on the platform be put on hold.

IPG clients include American Express, Coca-Cola, Fitbit, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel and Spotify.

Other companies have stopped advertising on Twitter in recent days, including: Volkswagen, General Motors, Pfizer and Audi. This caused a significant decrease in platform revenue, as reported by Elon Musk through his account, and he explained the reason for the pressure of activist groups on advertisers!

4- Return of the Vine service for videos:

In an Oct. 31 tweet, Musk polled his followers to see if they would like to bring back Vine, the short video service that has been discontinued by Twitter.

About 70% of his followers said yes, and within a day there were reports that he ordered the developers to work on bringing back the Vine service with a deadline of later this year.